We all know that social media is great for sharing stuff from our private lives; whether it’s news of a new baby or a new job, some holiday snaps or a photo of our dinner – social media is a powerful way to boost awareness, spread news, and get people interested in what you have to say. Plus, social media is so much more than just liking and sharing photos and updates; it can be an effective marketing and advertising tool for businesses of all shapes and sizes. So why does your business need a social media strategy to stay ahead of the game?
Spread the Word
One of the most potent ways that social media can work for your business is through brand awareness. Posting updates, sharing photos and creating promotions and special offers for your social media followers will not only instil brand loyalty with your existing customers, but will rely on their loyalty to spread the word of your business even further. Your customers will share your posts/photos/promotions with their own followers or friends on social networks, and then those connections will share it with theirs, and so on. This is how successful viral campaigns work. But even if your event or promotion doesn’t go viral, the free advertising you have received through your followers’ and customers’ promotion is enough to spread the word of who you are and what you do to a wide, new audience of potential customers.
Attract New Customers & Drive Repeat Business
Once you have boosted brand awareness and spread the word of your business, you will undoubtedly attract new customers. These customers might visit your website or social media page; they might buy from your online store; they might sign up to your mailing list; they could even come visit your store or place of business in person. Regardless of how they interact with your business, they are one new connection that you didn’t have before you started your social media campaign. And, you can be guaranteed that if that new customer has a positive experience with your business, they will tell their friends, family and social media followers all about it. Plus, the combined power of brand awareness and a positive experience will drive repeat business as customers return to your website, online shop or place of business again and again.
Build Strong Relationships
Daily social media updates, strong branding and a distinct tone of voice in your social media campaigns can build a dialogue between your business and your customers. Customers and followers are able to comment on posts and updates; they can reply to messages and share updates and images; they can ask questions and seek clarification on how your business works and what kind of service you can provide them with. This is the perfect opportunity for you to speak directly to thousands of customers at once. If things go wrong on occasion, you can reassure customers and apologise for any mishaps. You can offer loyal customers discounts and access to promotions. You can use social media to deliver fantastic customer service that they will remember and share. A strong social media strategy is all about creating a strong, positive and persistent voice that will encourage customers to engage with your business – and keep coming back for more.
Many businesses use social media not only to sell products directly to customers, but to advertise to a wide demographic of customers and drive sales through promotions and discounts too. Some examples of using social networks to drive sales is when business pages post updates such as ‘like this link to win a meal for two at our city centre restaurant!’ or ‘when we hit 1000 likes we will pick 5 customers to win one of our exclusive tartan scarves!’. Promotions like these cost nothing for your customer – all they have to do is click a button and they might win a little freebie. You simply offer a fairly cheap prize or reward as incentive for them to like and share your page with their own followers. You gain new page likes and more page shares, which equals more new customers, more visits to your website and improved brand awareness. Your business is now on their radar and these thousands of new connections to your business will ultimately result in increased sales.
Need help with your social media strategy? Send me an email and I can assist you with boosting brand awareness and driving sales for your business.