So I’ve been away for a little while, but I thought it was about time I updated my blog to let you know what I’ve been up to.
I’ve been doing some freelancing since I last posted, as well as working in-house for a large travel and tourism company. The company employs an in-house digital, design and creative agency that creates websites, landing pages, site updates and apps for hotels within the chain. I’ve been working as a copywriter with them, on large high-profile projects. Working both as a self-employed freelancer and in-house made me think about employment in the creative industries and the differences between freelance projects and large-scale projects for in-house agencies. Let’s take a look at the differences: Continue reading
The term ‘Content Marketing’ has fairly been doing the rounds recently; it’s the new buzz phrase in online marketing (although in reality it’s been around for quite a while). But what is it? Well, content marketing is about generating relevant, meaningful content about your business or industry and then sharing that content in an attempt to attract new customers and retain your existing ones. It all sounds pretty simple. Let’s break it down:
We all know that social media is great for sharing stuff from our private lives; whether it’s news of a new baby or a new job, some holiday snaps or a photo of our dinner – social media is a powerful way to boost awareness, spread news, and get people interested in what you have to say. Plus, social media is so much more than just liking and sharing photos and updates; it can be an effective marketing and advertising tool for businesses of all shapes and sizes. So why does your business need a social media strategy to stay ahead of the game? Continue reading
I’ve been working in-house for a large, well-known hotel brand for the last couple of months on a big re-write project for their websites. Scouring through their thousands of room descriptions and hundreds of individual hotel websites I’ve discovered some really…interesting copy. Many of the hotels write their website copy for themselves because they believe that they know their hotel better than a copywriter who’s never even been to their hotel. Sure, this may be true in regards to their guests, their local competitors and the daily working of their hotel. But this doesn’t mean that they can write. This seems to be a fact that many business owners simply cannot accept – that they may know their own business, but they don’t know how to convey that knowledge in a creative, concise and clever way. So if you can’t hire a professional writer, then what kind of copy should you definitely avoid when trying to describe or sell a product to your customers? Continue reading
I write a monthly newsletter for one of my clients in the building and renovation trade so I understand how much of a nightmare it is to keep finding fresh and interesting content for it! That’s why I’ve compiled a few ideas on how to approach your next newsletter project. Continue reading
I know my job as a freelance copywriter should be to keep all my secrets to myself and get you to hire me as a professional writer for your website. But I’m all about helping out. I know how hard it can be thinking up ideas and words that sound right for your business and what you’re trying to sell. That’s why I’ve decided to give away some handy website copy tips for those of you trying to keep your budget low. Continue reading
No, please, say it isn’t so.
I’m a stalwart believer in the power of coffee to cure tiredness, drunkenness and stimulate my brain. Even though I constantly read – and am constantly told – that coffee doesn’t work immediately and that the caffeine in it merely staves off tiredness temporarily, I still make that pilgrimage to my cafetiere every morning. Continue reading
Search for anything online and you’ll find a blog that matches it. There are experts out there in any field who are, thankfully, willing to share their knowledge with us. However, people don’t just write blogs to share knowledge. There are a huge number of reasons people write – and read – blogs. Some people write online blogs to improve SEO on their website. Others do it to spread the word of their brand or business. And there are those who write a blog simply for the love of writing. Continue reading
Working freelance is usually everybody’s dream. They have this notion that you lounge around in your pyjamas, drinking tea, and working a few hours a day. Although drinking unlimited cups of tea is definitely an advantage to working from home, it’s also difficult to be a freelance writer if you have no structure to your working day. So, how do you manage the flexibility of working from home without losing your motivation for results? Continue reading