I write a monthly newsletter for one of my clients in the building and renovation trade so I understand how much of a nightmare it is to keep finding fresh and interesting content for it! That’s why I’ve compiled a few ideas on how to approach your next newsletter project.
Company newsletters are a great way to build up a loyal readership and connect with your customers, either through traditional print media or digitally. A newsletter allows customers to read about industry news that might interest them, get some handy tips or tricks, find some valuable information about your staff and business, and even have a good giggle at some cartoons or jokes.
Tips and Tricks
Give your readers some helpful tips about saving money, helping the environment, IT, DIY, or anything else related to your field or that they might find interesting but have never thought of themselves. If you offer something valuable to them every month, they’ll definitely keep coming back for more.
Charity or Volunteer Work
If you and/or your employees have recently done a sponsored sky-dive or a bicycle race for charity, for example, put it pride of place in your newsletter! This kind of information shows your customers how ethical and caring your company is and how much you’re willing to contribute to the local community and wider society. That’s the kind of company people want to do business with.
A Little Bite of News
Don’t use the newsletter as a sort of public press release; instead, insert a little chunk of company news within the newsletter to whet customer appetites about changes to how you do business, new products, discounts, improved services, or changes in staffing and company layout. Your readers will feel involved in your company, and important to your business.
Link your Content to the Month you’re Writing About
This is a really fun way to connect your content with what’s happening that month. So, if you’re sending out the newsletter in October for example, you can talk about Halloween, food ideas for Halloween parties, how-to costume tricks, tips on getting your home ready for Winter, and funny personal anecdotes about Halloween. Customers like to know your newsletter isn’t some cookie-cutter, churned out robotic rubbish; they want to know you’ve made each and every edition specifically for each month, season, or holiday.
Funny Cartoons and Jokes
If you have an in-house Art department, this is the perfect opportunity to use their skills to give your company newsletter a light-hearted edge. You can also find cartoons on royalty-free image websites. Relate the cartoon or joke to your industry or market, or even relate it to recent news stories or controversies they may have heard about. Giving your customers a little laugh shows you don’t take yourself too seriously and you have a warm and fun side.
If you need help with a weekly or monthly newsletter I’d be happy to write one for you. If you would like to see samples of newsletters I’ve written in the past, don’t hesitate to contact me on email@example.com.